Senior Data Scientist (Marketing Analytics, Mobile)

Join Gametime, a fast-paced and dynamic company in the live events industry. As a Data Scientist specializing in Marketing Analytics and Mobile, you will collaborate closely with the User Acquisition team to optimize Paid Social campaign performance across various channels. You will have a direct impact on the success of the company by studying mobile cohorts, maximizing Customer Lifetime Value (LTV), and supporting the marketing team in optimizing the full user journey. The ideal candidate has hands-on experience with mobile marketing and privacy-compliant measurement in a marketplace setting.

• Collaborate closely with the User Acquisition team to optimize Paid Social campaign performance across channels.
• Own the technical frameworks for tracking marketing effectiveness in a privacy-first world, including configuring and optimizing SKAdNetwork conversion value schemas.
• Conduct granular analysis on campaigns and creative performance, specifically monitoring Install Per Mille (IPM) and Cost Per Mille (CPM).
• Statistical Analysis: Strong foundation in statistics, with experience in experimentation and incrementality measurement
• Mobile Marketing Expertise: Deep understanding of Mobile Measurement Partners (MMPs), SKAdNetwork, and the optimization algorithms of paid social platforms (Meta, TikTok)
• Programming and Tooling: Proficient in Python/R and SQL for data analysis, predictive modeling, and optimization workflows
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma
• Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, product, and fan happiness to achieve business goals
• Tools: Expertise with SQL, Python/R, and Mobile Measurement Partners (Adjust, AppsFlyer, etc.)
• Proactive: Proactive in identifying challenges—such as signal loss or creative fatigue—and implementing solutions. Embodies a proactive and “Always be Curious” mindset
• Experience: 5+ years of experience in marketing analytics or growth data science
• Education: Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field
• Mobile-First Expertise: Prior experience in a mobile-first company with a deep understanding of SKAdNetwork (SKAN 4) and other privacy-compliant mobile measurement solutions is required
• Communication: Clear and concise communication skills to present technical insights (like attribution nuances) to stakeholders, ensuring alignment on strategy
• Critical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure
• Experience with Paid Social (Meta/TikTok) in a dynamic, high-growth marketplace environment
• Experience with Marketing Mix Modeling (MMM) or Incrementality testing
• Experience in ticketing or live events is a strong plus