Director of Lifecycle & Customer Growth

Join Gametime, a fan-first brand revolutionizing the live events experience. As the Director of Lifecycle & Customer Growth, you will own the end-to-end customer relationship across various channels, focusing on increasing lifetime value (LTV) per install. You will lead the lifecycle team, build business cases for new value mechanics, partner with product and data science teams, and shape the personalized customer experience. This is a unique opportunity to drive growth and impact millions of live event experiences.

• Own and manage the end-to-end customer relationship across various communication channels, with a focus on increasing lifetime value (LTV) per install.
• Lead the evolution of customer relationship management (CRM) from broad messaging to personalized, data-driven communication tailored to individual customer behavior.
• Identify and build business cases for new value mechanics, such as loyalty and referral programs, and partner with product teams to design a shared customer experience.
• Experience across both app and web customer experiences
• A track record of building something from 0-to-1 — a new mechanic, program, or workstream — and making a data-backed case for resourcing it, rather than only running an established playbook
• Comfortable partnering with data science teams on segmentation/audience work
• Player-coach experience — hands-on with a small team day-to-day, not a pure strategy-and-delegate operator
• Fluent using AI tools to expand what a lean team can cover — this team will scale scope, not headcount
• 10-14 years in lifecycle, CRM, or retention marketing, with meaningful time at a consumer marketplace or app-first business — not exclusively ecommerce
• Real experience influencing a product roadmap without direct authority over it — this role needs to shape decisions, not just request them
• A demonstrated point of view on personalization as a growth lever — not just “we send personalized emails” but real experience building segmentation/targeting logic that changed outcomes
• Hands-on familiarity with lifecycle/personalization platforms (Braze or similar)
• Exposure to incentives design, incrementality, and economics
• Experience in ticketing, live events, travel, or another seasonal/high-consideration marketplace