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Director of Web Growth
Gametime · New-York, United States
About The Role
Join Gametime, a leading mobile ticketing platform, as the Director of Web Growth. In this new role, you will be responsible for driving web growth as a single outcome, managing paid search, working closely with Product on conversion and funnel performance, and building SEO and content capability from the ground up. You will report to the VP of Growth and work alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, with a focus on building capability and driving web-driven GMV growth.
- Identifying and prioritizing high-impact growth opportunities for web GMV, and partnering with Product and Engineering to unlock them.
- Managing the paid search function directly, working hands-on with Product on conversion and funnel performance, and establishing SEO and content capabilities.
- Building a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.
- 8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel
- Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day
- A track record of being evaluated on a business outcome rather than a channel KPI
- Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point
- Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions
- Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role
- Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number
- Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team
- A point of view on web-to-app dynamics in a company with both surfaces
- Formal experimentation program design (prioritization frameworks, testing governance)
- Pricing or promo strategy exposure
- AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making
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