Direct Mail Campaign and Analytics Lead (Senior Manager)

Join Point, a leading consumer lending company, as the Direct Mail Campaign and Analytics Lead. In this senior manager role, you will own and scale Point's direct-to-consumer direct mail prescreen program, manage a significant portion of the company's marketing spend, and have a material impact on overall business performance. You will leverage your extensive experience in managing direct mail campaigns, drive innovation across audience targeting, creative testing, vendor management, and execution. You will also partner with the data science team, manage multiple vendors, design and run experiments, and oversee project and budget management.

• Gérer et développer le programme de présélection de courrier direct, en explorant et en testant des opportunités pour augmenter le volume de manière efficace.
• Effectuer des analyses approfondies des performances des campagnes, mesurer le retour sur investissement et recommander des optimisations.
• Collaborer étroitement avec l'équipe de science des données pour développer, valider et affiner en continu les critères de présélection et les modèles de réponse.
• Experience in consumer lending or financial services is strongly preferred
• Experience operating effectively in ambiguous, fast-paced environments, building scalable processes and operational frameworks where they do not yet exist
• Deep analytical skills with the ability to independently interrogate complex datasets, validate analyses (whether self-generated or produced by analysts or AI), and translate findings into strategic business decisions
• Proven success owning growth initiatives and delivering measurable business outcomes while managing significant marketing budgets
• 3+ years of experience managing large-scale prescreen direct mail programs (3M+ mail pieces per month), ideally within consumer lending, financial services, or other highly regulated industries
• Exceptional project management, organizational, and communication skills, with the ability to present insights and recommendations to senior leaders and collaborate effectively across cross-functional teams
• Proven track record of managing multiple external partners and vendors (including print, data, and agency partners) while maintaining exceptional quality, accuracy, and execution
• Meticulous attention to detail with a high bar for accuracy and execution
• Demonstrated ability to define and lead end-to-end testing and experimentation roadmaps that drive continuous optimization and business growth
• 7+ years of experience in growth, performance, or analytics-focused marketing
• Strong strategic thinking with the ability to identify key business questions, prioritize opportunities, and influence decisions through data-driven recommendations
• Experience partnering closely with Data Science, Analytics, and AI teams to develop targeting, scoring, forecasting, and experimentation strategies