Senior Marketing Analytics Analyst

Join Point, a fast-growing financial technology company, as a Senior Marketing Analytics Analyst. In this role, you will work closely with channel owners to support measurement and reporting across various paid media channels. You will be responsible for building and maintaining dashboards, writing and updating SQL queries, and ensuring the accuracy and reliability of our measurement infrastructure. This position offers a competitive salary, unlimited vacation policy, health insurance, and various other benefits.

• Build and maintain performance dashboards in Sigma that provide channel owners with a clear view of paid media performance.
• Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
• Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV.
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must
• 3-5 years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance
• Comfortable using AI tools as part of your day-to-day workflow
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch