Product Marketing Lead

Join Garner, a leading healthcare technology company, as a Product Marketing Lead. In this role, you will drive the go-to-market strategy and execution for key product lines and customer segments. You will work closely with Sales, Product, and Customer Success to ensure market readiness, sales enablement, and customer adoption. You will also conduct market and competitive analysis, develop data-driven marketing plans, and collaborate with Product Leadership to inform product strategy. This is a hybrid or remote position with flexible PTO and a variety of benefits.

• Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture.
• Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
• Develop data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and conduct regular business reviews to measure impact and drive iteration.
• A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• 8+ years in B2B product marketing, with 2+ years in a leadership or senior individual contributor role managing marketing strategy at scale
• Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback
• A demonstrated ability to partner effectively across functions – you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)