Senior Product Marketing Manager

Join Garner, a leading healthcare technology company, as a Senior Product Marketing Manager. In this highly visible role, you will lead the go-to-market strategy and execution for our core enterprise product lines, driving revenue and shaping market perception. You will collaborate cross-functionally with Product, Sales, and Customer Success, conduct market analysis, and inform product strategy. This position offers flexible PTO, hybrid and remote work options, and a variety of social programs.

• Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture.
• Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
• Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points.
• A demonstrated ability to partner effectively across functions – you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• 7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you've driven go-to-market strategy with measurable business impact
• Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
• A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback