Event Marketing & Programs Manager

Join our team as an Event Marketing & Programs Manager, where you will be responsible for creating and executing integrated marketing programs that drive demand generation, pipeline growth, and brand recognition. You will work closely with marketing and sales teams to create programs and campaigns that directly contribute to pipeline growth and revenue. The ideal candidate has 3+ years of field marketing experience in a B2B SaaS or technology company, excellent communication and collaboration skills, and a strong understanding of Account-Based Marketing (ABM).

• Ideate, facilitate, and execute campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition.
• Build integrated marketing programs that leverage a mix of field events, trade shows, co-marketed partner events, and customer event efforts to engage target accounts and key decision-makers.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, pipeline, revenue, and ROI.
• The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes
• 3+ years of field marketing experience in a B2B SaaS or technology company
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
• Experience managing trade shows, field events, and executive roundtables with measurable success
• Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners
• Must be willing to travel monthly, sometimes multiple times in a month
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
• Enterprise-level sales experience
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision
• Strong campaign orchestration, persona, and buying cycle experience
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights