Senior Demand Generation Manager

Join Otter as a Senior Demand Generation Manager, where you'll lead strategic marketing campaigns and channels. You'll manage multi-channel campaigns, optimize websites, and own paid social, all tied to pipeline results. Collaborate with various stakeholders to create impactful programs for enterprise buyers. Responsibilities include executing multi-channel campaigns, managing webinars, running influencer and partner programs, overseeing email marketing, and analyzing performance. Enjoy a comprehensive benefits package, including stock options, parental leave, retirement savings, and more.

• Gérer l'exécution de campagnes multi-canaux, de la conception à l'analyse des résultats, en veillant à ce qu'elles soient alignées sur les objectifs de pipeline.
• Coordonner et superviser la gestion des programmes de webinaires, d'influenceurs et de partenaires, en s'assurant qu'ils atteignent les publics cibles.
• Analyser et rendre compte des performances des programmes et des canaux gérés, en identifiant les opportunités d'amélioration et d'investissement.
• Has owned or contributed to influencer or partner programs in B2B, with a clear sense of how to set expectations and measure impact
• Works well in a fast-moving environment with lean resourcing, knowing how to scope, sequence, and execute without needing everything defined upfront
• Deep familiarity with HubSpot and Salesforce; picks up new tools fast and has the technical range to work across analytics, experimentation, and campaign infrastructure
• Has managed the full mix of B2B marketing channels, including email, social, outbound programs, and direct mail - and knows how to sequence each within a broader marketing strategy
• Considers themselves an early AI adopter - using Claude, ChatGPT, and other AI tools as a genuine force multiplier, not an occasional shortcut
• Has run webinar programs end-to-end, from promotion and execution through post-event follow-up and pipeline measurement
• 5+ years in B2B demand gen or campaign management with direct ownership of multi-channel marketing campaigns