Senior Growth Lead (Conversion Rate & Landing Page Optimization)

Join PetLab Co., a fast-growing pet health brand, as a Senior Growth Lead. In this hands-on role, you will optimize landing pages and drive conversion rates, working closely with the founder and various teams. You will have the opportunity to make a significant impact on the company's growth and success.

• Lead the creation and optimization of landing pages, product detail pages, quiz funnels, advertorials, and offer pages to maximize conversion rates and average order value.
• Collaborate with paid media, copy, and design teams to ensure alignment between ad angles and landing page messaging, and retain ownership of the final commercial outcome.
• Run a continuous testing program, including hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings.
• A track record of measurably lifting CVR and AOV at scale — you can walk us through specific tests, the thinking behind them, and the results
• Genuine, current AI fluency — you use tools like Claude, ChatGPT, or similar daily in your actual workflow: generating and iterating copy variants, auditing pages, synthesizing customer research, building prompt systems. This is a core requirement, not a nice-to-have. If AI hasn't changed how you work in the last 18 months, this isn't the role for you
• Solid analytical chops — GA4 or equivalent, A/B testing platforms, statistical significance basics, session recording/heatmap tools (Hotjar, Clarity, etc.)
• Hands-on landing page building experience (Replo, Unbounce, Shogun, Webflow, Funnelish, custom builds — tool-agnostic, but you build)
• Deep knowledge of what makes copy convert — direct-response principles, hooks, angles, offer framing, objection handling. You'll direct copy rather than write everything yourself (you'll have AI and an internal copy team), but your judgment on copy needs to be elite: you can look at a page and know exactly why it's leaking and how to fix it
• 5+ years in DTC growth/CRO, ideally in supplements, health/wellness, beauty, or another high-velocity consumer category
• Deep understanding of paid social traffic dynamics — you know why a page that converts Facebook cold traffic dies with retargeting traffic, and vice versa
• Experience with quiz funnels and personalization
• Shopify ecosystem experience (themes, apps, checkout optimization, headless)
• Subscription/recurring revenue model experience
• Experience using AI for creative production (image/video variants for page assets)
• Familiarity with agentic AI workflows (Claude Code or similar) for building and iterating pages faster