Senior Growth Lead (Conversion Rate & Landing Page Optimization)

Join PetLab Co., a fast-growing pet health and wellness brand, as a Senior Growth Lead. In this hands-on role, you will be responsible for creating and optimizing landing pages, product pages, quiz funnels, and more to convert paid traffic into customers. You will work closely with the paid media team, copy and design teams, and retain ownership of the final commercial outcome. This position offers the opportunity for real ownership of a metric that directly impacts the P&L of a brand doing serious volume, as well as a range of benefits including generous annual leave, private healthcare, and a pet-friendly office.

• Lead the creation and optimization of landing pages, product detail pages, quiz funnels, advertorials, and offer pages to maximize conversion rates.
• Collaborate with paid media, copy, and design teams to ensure alignment between ad angles and landing page messaging, and retain ownership of the final commercial outcome.
• Run a continuous testing program, including hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings.
• Hands-on landing page building experience (Replo, Unbounce, Shogun, Webflow, Funnelish, custom builds — tool-agnostic, but you build)
• Solid analytical chops — GA4 or equivalent, A/B testing platforms, statistical significance basics, session recording/heatmap tools (Hotjar, Clarity, etc.)
• Genuine, current AI fluency — you use tools like Claude, ChatGPT, or similar daily in your actual workflow: generating and iterating copy variants, auditing pages, synthesizing customer research, building prompt systems. This is a core requirement, not a nice-to-have. If AI hasn't changed how you work in the last 18 months, this isn't the role for you
• Deep understanding of paid social traffic dynamics — you know why a page that converts Facebook cold traffic dies with retargeting traffic, and vice versa
• 5+ years in DTC growth/CRO, ideally in supplements, health/wellness, beauty, or another high-velocity consumer category
• A track record of measurably lifting CVR and AOV at scale — you can walk us through specific tests, the thinking behind them, and the results
• Deep knowledge of what makes copy convert — direct-response principles, hooks, angles, offer framing, objection handling. You'll direct copy rather than write everything yourself (you'll have AI and an internal copy team), but your judgment on copy needs to be elite: you can look at a page and know exactly why it's leaking and how to fix it
• Shopify ecosystem experience (themes, apps, checkout optimization, headless)
• Experience with quiz funnels and personalization
• Subscription/recurring revenue model experience
• Experience using AI for creative production (image/video variants for page assets)
• Familiarity with agentic AI workflows (Claude Code or similar) for building and iterating pages faster