Lead Digital Product Analyst

Join our Customer Analytics team as a Lead Digital Product Analyst. In this strategic, data-driven role, you will drive site analytics practices, collaborate on A/B test designs, and analyze site behavior to uncover insights. You will partner closely with Digital Product, Engineering, Site Merchandising, and Data Platform teams to track site performance and optimize the site experience.

• Lead site analytics practices, collaborate on A/B test designs and readouts, ensure data accuracy, and build data models to explore site behavior.
• Build and maintain dashboards in Heap and Looker that provide visibility into site funnel performance, customer journeys, and conversion KPIs.
• Partner with Digital Product on the design, execution, and analysis of A/B and multivariate tests, ensuring statistical rigor and actionable learnings.
• Advanced SQL skills, with the ability to query and manipulate large datasets
• 4–6+ years of experience in site analytics, eCommerce analytics, or digital product analytics
• Proficiency in statistics, including hypothesis testing, significance calculations, and regression analysis
• Hands-on experience working with engineers to build site event tracking, GTM, and implementation best practices
• Comfortable working cross-functionally and driving alignment across multiple stakeholders
• Experience collaborating with both technical and non-technical stakeholders to translate business needs into practical engineering requirements
• Strong communicator who can translate complex data into actionable business recommendations
• Deep understanding of eCommerce performance metrics funnels, conversion optimization, and customer journeys
• Highly proficient with site analytics tools (preferably Heap) and BI tools (preferably Looker), with a track record of building actionable dashboards
• Demonstrated experience designing and analyzing A/B tests (Optimizely or equivalent), with strong statistical knowledge (confidence intervals, lift analysis)
• Familiarity with ETL processes, data modeling, and site instrumentation best practices
• Strong SQL skills and experience analyzing large-scale site datasets
• Excellent project management and stakeholder engagement skills, with the ability to manage multiple projects simultaneously
• Strategic thinker who balances detail-oriented execution with big-picture insights