Lead Digital Product Manager (Attract & Discover)

Join Bombas as the Lead Digital Product Manager for Attract & Discover. In this role, you will own the end-to-end product strategy and roadmap for on-site discovery and acquisition surfaces, lead the technical SEO and AEO product strategy, and serve as the primary product partner to Marketing and Brand. You will also mentor teammates and contribute to team culture. Benefits include 100% employer-paid healthcare, annual bonus, 401K matching, unlimited vacation, and more.

• Assumer la responsabilité de la stratégie et de la feuille de route du produit pour les surfaces de découverte et d'acquisition sur le site, y compris la recherche, la navigation, les pages de destination.
• Diriger la stratégie produit pour le référencement technique, l'optimisation des moteurs de recherche (SEO) et l'optimisation des expériences d'entrée (AEO).
• Coordonner les initiatives multi-phases de la définition du problème au lancement et à l'itération, en collaborant avec les équipes d'ingénierie, d'expérience utilisateur, d'analyse, de merchandising, de création et de marketing.
• The ideal candidate has experience in digital product management with deep expertise in acquisition-oriented digital experiences — from the moment a customer lands on Bombas, through the discovery surfaces, routing logic, and entry-point architecture that connects them to the right product
• Comfortable holding both the strategic and executional thread — you can write a product strategy and a tight PRD in the same week
• Motivated by the top-of-funnel problem — you find it interesting that most sessions never reach a product, and you want to fix that
• You’re as comfortable in a Marketing conversation about a campaign landing page as you are in an Engineering discussion about crawl budget or routing logic
• A systems thinker who designs for reuse: you build routing logic, content models, and entry-point architectures that compound over time rather than solving one campaign at a time
• Inquisitive, love to learn, embrace failure, and never give up
• You have a point of view on how AI is reshaping organic discovery and can translate that into product decisions without waiting for the roadmap to catch up
• Belief in our mission and understand the importance of giving-back
• A team player who is willing and happy to help
• Experience coordinating across Marketing, Engineering, and content or creative stakeholders to ship acquisition-facing surfaces on time and with measurable results
• A track record of owning top-of-funnel product strategy and moving organic acquisition or on-site engagement metrics with measurable, sustained impact
• Digital product management experience with meaningful time on search, discovery, SEO, or acquisition-oriented DTC or eCommerce surfaces
• Technical fluency in how search engines, AI crawlers, and on-site search systems work — enough to partner credibly with Engineering on schema, crawlability, and site architecture decisions
• Strong experimentation practice: you’ve run A/B tests end-to-end, scope them properly, and report findings in a way that builds confidence in the methodology