Growth Marketing Manager (Paid Social & Display)

Join Kin, a fast-growing insurtech company, as a Growth Marketing Manager. In this hands-on role, you will be responsible for launching and scaling paid social and display channels to drive new customer acquisition. You will own decision-making on media buying, audience strategy, and creative optimization, and work cross-functionally with various teams to achieve acquisition goals. The position offers a range of benefits, including medical, dental, vision, and flexible PTO.

• Lancer et développer des campagnes de publicité payante sur les réseaux sociaux et les affichages, en mettant l'accent sur l'acquisition de nouveaux clients.
• Gérer l'ensemble des campagnes de publicité payante de Kin, y compris le ciblage des audiences, la stratégie d'enchères, les concepts publicitaires et l'allocation budgétaire.
• Collaborer avec les équipes interfonctionnelles pour atteindre les objectifs d'acquisition, en utilisant des outils d'intelligence artificielle pour améliorer l'efficacité des campagnes.
• 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
• Proven track record growing paid acquisition volume while improving CAC
• Google Display Network and programmatic display experience
• Familiarity with pixel implementation, conversion tracking, and attribution modeling
• Experience developing creative briefs and running structured creative and landing page tests
• Comfortable using AI and LLM tools to accelerate work
• Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
• Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
• Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
• Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight