Director of Integrated Marketing (Mid Market)

Join Pinterest as the Director of Integrated Marketing for Mid-Market. In this role, you will own the global B2B marketing strategy for mid-market advertisers, lead account-based marketing strategies, and build a high-performing marketing team. You will partner closely with cross-functional teams, set the vision and strategy for mid-market advertisers, and champion a test and learn mindset. This position requires a strategic leader with 15+ years of experience in business marketing, including 10 years in mid-market or SMB marketing.

• Développer et exécuter des stratégies de marketing B2B globales pour les annonceurs du marché intermédiaire, en mettant l'accent sur la rétention et la croissance des revenus.
• Diriger le développement et l'exécution de stratégies de marketing basées sur les comptes pour les comptes de marché intermédiaire de grande valeur, en assurant une alignement étroit avec les ventes.
• Construire et développer l'équipe de marketing du marché intermédiaire en concevant la bonne structure organisationnelle, en recrutant des talents de haut niveau et en investissant dans le mentorat et le développement professionnel.
• Navigates uncertain situations and provides direction and frameworks to the function that minimize delay. Effectively manages the stress that accompanies transitions and change and helps others adapt productively
• Moves the function forward through a mature decision-making process by gathering and circulating data with key partners, weighing alternatives explicitly, and considering risks. Willingly makes tough decisions and difficult trade-offs on behalf of the business
• Demonstrated comfort and curiosity working with AI tools in a marketing context, with a proactive mindset toward exploring how emerging technologies can improve team output, campaign performance, and operational workflows. Ability to coach and inspire a team to embrace AI as a collaborative partner rather than a replacement, fostering a culture of continuous experimentation and innovation
• Demonstrates mastery in changing or affecting the actions, behaviors, or perspectives of others without directly forcing those changes to happen
• Sponsors and mentors people from a variety of backgrounds and perspectives. Fosters a culture that encourages and supports inclusion and belonging, and applies understanding of differences to create value for the function
• Proven experience in building teams, capabilities and programs from the ground up, ideally at a similar or competitive platform to Pinterest
• 15+ years of experience in business marketing, with at least 10 years of experience specifically in Mid-Market or SMB Marketing
• Bachelor’s degree in marketing, a related field, or equivalent experience