Dealer Marketing Manager

Join Harbinger, a leading company in the commercial vehicle industry, as a Dealer Marketing Manager. In this role, you will be responsible for executing Harbinger's national marketing strategy at the local level, building strong relationships with dealers, and driving performance analysis. You will develop marketing plans, support retail campaigns, manage co-op/MDF governance, ensure brand compliance, and track performance metrics. This position offers a comprehensive benefits package, including health coverage, flexible PTO, stock options, and an annual vacation stipend.

• Construire et exécuter le programme de marketing des concessionnaires de Harbinger, y compris les outils d'habilitation, les programmes de co-op/MDF, les campagnes localisées et le flux de leads.
• Établir des relations de confiance avec les principaux concessionnaires, les directeurs généraux et les responsables des ventes/marketing, et servir de point de contact principal pour le marketing.
• Gérer les fonds de marketing des concessionnaires, les règles d'éligibilité, les approbations, les réclamations, la documentation, le suivi du budget et le retour sur investissement.
• Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority
• 5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred
• Strong presentation, facilitation, relationship-management, and conflict-resolution skills
• Track record of translating national campaigns into local activation and measuring results at market/partner level
• Able to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area
• Ability to analyze performance data and turn findings into practical recommendations
• Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
• Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
• Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure
• Experience launching a dealer network, entering new markets, or supporting a new product line
• Working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals
• Experience with local paid media, retail merchandising, or dealer training
• Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)