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Event Marketing Manager
Harbinger Motors · Garden Grove, CA, United States
About The Role
Join Harbinger, a fast-growing electric vehicle company, as an Event Marketing Manager. You will be responsible for building and running Harbinger's events program, including trade shows, industry conferences, ride-and-drives, dealer and fleet events, and executive and customer experiences. You will report to the Senior Marketing Manager and work closely with cross-functional teams. The position requires 5+ years of B2B event or field marketing experience, preferably in technology, automotive, mobility, industrial, or another complex-product environment.
- Plan and execute Harbinger's presence at trade shows and industry conferences, including booth design, logistics, staffing, and lead capture.
- Build and run Harbinger's events program, including ride-and-drives, vehicle demos, dealer and fleet events, and executive experiences.
- Manage event budgets, negotiate contracts, and track cost-per-lead and pipeline influenced for every event.
- Working knowledge of CRM, marketing automation, and lead-capture/reporting tools (HubSpot, Salesforce, Cvent, or similar)
- Clear written and verbal communication and confidence working with customers, partners, speakers, and senior leaders
- Based in or able to relocate to the Garden Grove, CA area for on-site work
- 5+ years of B2B event or field marketing experience, preferably in technology, automotive, mobility, industrial, or another complex-product environment
- Able to travel (~35%) and work occasional evenings and weekends when events require it
- Demonstrated ownership of conferences or trade shows from event selection through on-site delivery and performance reporting
- Experience managing meaningful budgets, contracts, agencies, exhibit partners, venues, and multiple vendors
- Strong project management skills and judgment to prioritize across overlapping deadlines and changing requirements
- Automotive, commercial vehicle, or heavy-equipment industry experience
- Experience with vehicle/hardware logistics and ride-and-drive or test-drive programs
- Experience marketing to fleet, dealer, government, or other multi-stakeholder buying groups
- Experience launching a new event program or introducing repeatable playbooks in a fast-growing company
- Experience with executive events, account-based marketing, or partner co-marketing
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