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7S
Director of Growth Marketing
7shifts · Toronto, Canada
About The Role
Join 7shifts, a leading restaurant scheduling software, as the Director of Growth Marketing. In this role, you will own the growth function end-to-end, leading a team of 4-5 growth marketers and working closely with GTM Engineering. You will set the strategy for acquisition and expansion, drive ACV expansion through customer marketing, and build automation systems that scale. This is an AI-native role, and you will be the go-to partner for the rest of the organization.
- Diriger la fonction de croissance de l'entreprise, en supervisant l'ensemble du processus, de l'acquisition à l'expansion.
- Établir la stratégie d'acquisition et d'expansion, allouer le budget entre les différentes initiatives et atteindre les objectifs de croissance.
- Diriger et développer une équipe de spécialistes du marketing, en fixant des attentes claires et en favorisant leur développement professionnel.
- A track record of developing marketers, not just managing them. You set clear expectations, run 1:1s with intent, and people who've worked for you can point to how they grew. You've hired well and performance-managed when needed
- Comfort writing code or building automations to solve problems your team can’t get to. Python, SQL, Zapier, LLM workflows, agent frameworks. You’ve shipped automations that ran in production and saved real time
- Direct experience running a meaningful annual budget ($2M+) across paid, lifecycle, web, and emerging channels, with a track record of hitting CAC and pipeline targets quarter over quarter
- 8+ years in growth, performance, or demand generation, with at least 3 years managing a team of marketers in a B2B SaaS environment
- Experience operating across both ends of the SaaS spectrum: high-velocity, low-ACV motion (where volume, automation, and self-serve dominate) and traditional MM SaaS motion (where ABM, multi-touch, and sales partnership dominate). You’ve built playbooks for both and know when each applies
- Strong analytical instincts. You’re fluent in dashboards, comfortable with marketing attribution debates, and you connect activity to revenue without hand-waving
- A point of view on positioning, segment priority, channel mix, and operating model. You bring opinions to the table, tell the truth fast, and back it with data. We don't need a Director who waits to be told what to think
- Hands-on enough to still write a Google Ads QBR yourself, debug a tracking break, or sketch a landing page before passing it off. You don’t lead from a deck
- We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds
- Restaurant, multi-location SMB, or hospitality-tech experience is a strong plus. So is experience in companies that run both PLG and sales-assisted motions in parallel
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