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Marketing Systems & AI Automation Manager
Recorded Future · Boston, United States
About The Role
Join Recorded Future as a Marketing Systems & AI Automation Manager, where you will be instrumental in building the technical engine that drives our go-to-market strategy. This highly analytical role focuses on architecting, automating, and optimizing marketing data workflows to enhance pipeline growth and improve outbound and inbound effectiveness. You will bridge marketing, operations, and sales by designing complex data enrichment processes, integrating APIs, and leveraging modern AI GTM tools for automated personalized outreach at scale.
- Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
- Architect seamless integrations between core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
- Continuously evaluate, identify, and implement new technologies to improve GTM motion and automation capabilities.
- This role requires a systems-thinking mindset and deep technical expertise in B2B SaaS marketing automation, data orchestration, API integrations, and advanced workflow engineering
- Excellent communication skills, with the ability to translate technical system processes and data workflows into actionable strategies for non-technical stakeholders
- 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment
- Familiarity with predictive analytics and intent data platforms (e.g., 6sense, Hockeystack)
- Proven experience integrating Large Language Models (LLMs) and Generative AI into outbound marketing workflows
- Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment
- Experience writing custom scripts using Python, JavaScript, or SQL for advanced data manipulation and scraping
- Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems
- 2+ years working with modern GTM automation and enrichment tools (e.g., Clay)
- Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections
- Highly analytical and problem-solving mindset, with advanced Excel/Google Sheets skills for handling and manipulating complex datasets
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