Growth Marketing Manager (SEM)

Join Thumbtack, a company dedicated to helping small business owners thrive. As a Growth Marketing Manager (SEM), you will play a crucial role in capturing customer demand for local services and driving growth for the company. You will execute and improve Thumbtack's paid search strategy, manage and optimize the SEM program across Google and Microsoft, and partner with cross-functional teams to build automation and scalable tools. This is a virtual-first position with amazing benefits, including generous parental leave, health insurance, and a $1200 remote work stipend.

• Execute and improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth.
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs.
• Develop experimentation roadmap for ad copy, keywords, bidding and more, and partner with cross-functional teams to build automation and scalable tools.
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis
• Ability to manage relationships with a large portfolio of ad vendors and partners
• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Experience with TROAS + LTV bidding