Senior Director of Supply & Partner Marketing

Join Thumbtack as the Senior Director of Supply & Partner Marketing. In this pivotal role, you will lead Pro Marketing and Partner Marketing, defining and owning the Pro Marketing strategy across the full professional lifecycle. You will serve as the voice of the professional inside Thumbtack, build and manage B2B marketing programs, and lead Partner Marketing as a strategic function. You will work closely with product, commercial, and supply leadership to ensure alignment with business priorities and shared supply growth goals. Additionally, you will build measurement frameworks tied to professional supply outcomes and develop your team to foster an environment where strong marketers do their best work.

• Definir y ser responsable de la estrategia de marketing para profesionales a lo largo de todo su ciclo de vida, desde la adquisición hasta la retención.
• Construir y gestionar programas de marketing B2B que apoyen el crecimiento profesional, incluyendo adquisición, incorporación, educación, comunidad y lealtad.
• Desarrollar la función de marketing de socios como una función estratégica, desarrollando un portafolio de asociaciones externas que amplíen el alcance de Thumbtack.
• Experience building or managing external partnerships—integrations, distribution relationships, channel programs, or co-marketing—and a demonstrated ability to move partner relationships from transactional to strategic
• 10+ years of experience leading full-funnel marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context—with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition
• Comfort building from scratch—the Pro Marketing function is new, the strategy is still being defined, and you need to be energized by that
• Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority
• A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies
• B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI
• A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work