Growth Marketing Manager (Reduction Network)

Join HowGood, a leading sustainability data company, as a Growth Marketing Manager. In this role, you will shape and execute the positioning, content, and growth strategy for HowGood's Reduction Network in the food and beverage industry. You will develop messaging that addresses industry challenges, produce thought leadership content, drive engagement across channels, and convert engagement into growth. The ideal candidate has 4-6 years of marketing experience, a strong understanding of sustainability, and a creative mindset combined with a focus on measurable impact.

• Definir y afinar cómo se entiende la Red de Reducción de HowGood en el mercado, desarrollando mensajes que respondan a los desafíos y oportunidades en el ecosistema global de alimentos y bebidas.
• Producir liderazgo de pensamiento que avance en conversaciones reales de la industria, incluyendo documentos técnicos, seminarios web y programación de eventos que den forma a cómo la industria piensa sobre la sostenibilidad.
• Desarrollar y ejecutar campañas que aumenten la conciencia y el compromiso entre los segmentos objetivo, incluyendo la ejecución a través de canales digitales, eventos, seminarios web y la plataforma de software de HowGood.
• This is a role for someone driven by both creative instinct and hard numbers, comfortable debating positioning one hour and reviewing campaign performance the next
• Experience running multichannel campaigns with clear performance tracking
• 4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture
• Experience with Product-Led Sales motions a strong plus
• A portfolio demonstrating both creative range and measurable impact
• Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus
• Creative, with an inclination towards hard numbers
• A collaborator who works fluidly across Product, Sales, and Marketing without needing explicit authority to move things forward
• Sustainability-literate — you understand Scope 3, the regulatory environment, and the pressures facing food companies today
• An experimenter with a bias toward action and low ego about being wrong
• Substance-first: you believe good marketing delivers value rather than adding noise