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Head of Retailer Product Marketing

Faire · San Francisco, United States

External listingfull-timeabout 2 months ago

About The Role

Join Faire as the Head of Retailer Product Marketing, where you'll lead the strategy for positioning and communicating Faire's value to retailers. You'll own the go-to-market for complex retailer products, lead a team of product marketers, and partner with various departments to shape roadmaps through customer insight. This role offers comprehensive healthcare, generous time off, parental leave, productivity support, and more.

  • Assumer la responsabilité de la stratégie de marketing produit pour les détaillants, en veillant à ce que Faire soit simple et accessible pour eux.
  • Diriger une équipe de spécialistes du marketing produit, en définissant la direction, en allouant le travail et en les coachant pour qu'ils prennent en charge les lancements de produits de bout en bout.
  • Collaborer avec les équipes Produit, Revenus, Marketing et Opérations pour façonner les feuilles de route grâce aux insights clients.
  • A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work
  • AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team
  • Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information
  • Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact
  • Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
  • Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early
  • Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories
  • Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
  • Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
  • Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust
  • High-growth or scaling environments where PMM infrastructure was still being built
  • Background in STEM, management consulting, finance, or another quantitative field

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