Senior Product Marketing Manager

Join Faire, a leading online wholesale marketplace, as a Senior Product Marketing Manager. In this strategic role, you will partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead go-to-market strategy, and drive awareness and adoption. You will own a meaningful product area, build GTM strategy from scratch, and grow your remit over time as business needs shift. This is an opportunity to make complex products feel simple to customers and bring clarity to ambiguous problems across a cross-functional team.

• Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
• Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
• Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
• Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business
• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products
• Experience conducting or directing customer research and translating findings into positioning
• Experience building thematic campaigns across product areas, not just siloed launches
• Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels
• Experience marketing payments, credit, lending, or other financial products where customer trust and education are central to adoption
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Familiarity with how independent retailers or small business owners make decisions and what earns their trust
• Background in STEM, management consulting, finance, or other quantitative fields
• Experience in high-growth or scaling environments where PMM infrastructure was still being built