Senior Global Demand Generation Manager

Join Hootsuite as a Senior Global Demand Generation Manager, where you will build and execute integrated programs to create, accelerate, and convert demand into a qualified pipeline. You will work across North America, EMEA, and Emerging Markets, focusing on both Mid-Market and Enterprise audiences. Your responsibilities will include developing and executing demand generation programs, balancing new demand creation with pipeline acceleration, and evolving Hootsuite's account-based marketing approach. You will also oversee demand generation execution for priority partner motions and collaborate with various teams to ensure targeting, messaging, activation, and follow-up are connected.

• Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities, building distinct demand motions for Enterprise and Mid-Market audiences.
• Balance new demand creation with pipeline acceleration, account progression, and re-engagement opportunities, identifying gaps in funnel progression and building programs to improve conversion, velocity, and pipeline movement.
• Partner with Sales, RevOps, and Product Marketing to develop and expand Hootsuite's account-based marketing approach, supporting account selection, segmentation, buying-group strategy, campaign design, orchestration, and measurement.
• This is a hands-on senior role for someone who can translate business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segments
• We are looking for someone who understands how targeting, messaging, channels, sales activation, partner motions, and measurement come together to create a pipeline
• Strong understanding of Enterprise and Mid-Market demand motions and how they differ in targeting, engagement, sales alignment, and measurement
• Partner marketing or ecosystem experience, ideally within strategic alliances, co-sell, technology partnerships, or ISV environments
• Senior Professional and specialized level experience of B2B SaaS demand generation experience, with meaningful responsibility for pipeline creation and revenue outcomes
• Strong analytical judgment and the ability to distinguish activity from meaningful business impact
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Proven experience building and running integrated demand generation programs across multiple channels. An equivalent combination of education and / or experience will also be considered
• Comfort operating in a changing environment, managing multiple priorities, and making thoughtful trade-offs based on business opportunity
• Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies
• Hands-on experience with account-based marketing, including segmentation, account selection, orchestration, activation, and measurement
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively
• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes