Performance Marketing Specialist (Mobile)

Join our team as a Performance Marketing Specialist (Mobile) and be the driving force behind our mobile user acquisition strategy. This hands-on role requires technical analytics skills and deep operational knowledge of major advertising platforms. You will create, optimize, and scale performance marketing campaigns across various channels, with a relentless focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets. Additionally, you will manage the creative process, utilize AI tools for campaign optimization, and have a deep understanding of mobile ad fraud and prevention tools.

• Driving the mobile user acquisition strategy and optimizing Return on Ad Spend (ROAS) for performance marketing campaigns.
• Creating, optimizing, and scaling performance marketing campaigns across various advertising platforms, including Google, Meta, Apple Search Ads, and TikTok Ads.
• Managing the creative process, utilizing expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Proven success in ROAS-focused campaign optimization
• Experience managing monthly budgets exceeding USD 300k
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns
• Expert working knowledge of AppsFlyer
• Fluency in professional and technical English
• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA)
• Familiarity with marketing products in the Cryptocurrency space
• Experience in Crypto, Fintech or Gaming industries