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Content Marketing Lead

Remote · Ireland

External listingfull-time28 days ago

About The Role

Join Remote as a Content Marketing Lead, where you'll be the authoritative voice in content creation and strategy. You'll shape the narrative, produce high-quality content, and build a comprehensive content library. Your role will involve crafting engaging stories, turning data into compelling content, collaborating with experts, and ensuring quality and consistency across all published materials. Enjoy flexible working hours, a co-working allowance, paid parental leave, unlimited personal time off, a learning budget, mental health support, company stock options, a home office setup, celebratory allowances, and other country-specific benefits.

  • Establecer el estándar editorial, definir la narrativa y producir contenido que sirva como referencia para otros.
  • Desarrollar una biblioteca de contenido coherente y duradera, priorizando los activos en función de su impacto.
  • Colaborar con expertos y ejecutivos para convertir su conocimiento en contenido que informe, inspire y convierta.
  • A seasoned content marketer who has set editorial direction at B2B companies, not just executed it
  • A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus)
  • Deep self-direction and ownership in an async, globally distributed team
  • Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast
  • Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life
  • A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper
  • Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices

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