Principal Analyst of Marketing Analytics

Join Remote as the Principal Analyst of Marketing Analytics, where you will shape the global marketing strategy and own the long-term vision for our marketing data ecosystem. You will work closely with executive leadership, drive annual and quarterly planning, and establish global standards for measuring non-paid marketing initiatives. This is a remote-first position with unlimited personal time off, flexible working hours, and other benefits.

• As the Principal Analyst of Marketing Analytics, you will be responsible for shaping the marketing data ecosystem and driving the long-term vision for marketing analytics. Your main missions will include:
• 1. Owning and evolving the architectural vision for Remote’s attribution logic, merging multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams.

1. Establishing the global standard for measuring non-paid marketing initiatives, building robust frameworks for Share of Voice, brand sentiment, and organic compounding to justify long-term brand investments.
2. Acting as the ultimate authority on marketing data integrity, partnering with Data Engineering and RevOps to design the upstream data infrastructure, ensuring information remains an unassailable "single source of truth."

• Language: Professional fluency in written and spoken English
• Ecosystem Governance: Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker)
• Architect-Level Attribution: Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys
• Remote-First Mindset: While experience working remotely isn't required, a strong knack for asynchronous communication, high autonomy, and self-driven documentation is highly valued
• Professional Experience: Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments
• Macro-Funnel Vision: Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion
• Advanced Technical Mastery: Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in dbt, optimizing complex Snowflake environments, and leveraging AI/automation to scale analytical workflows
• Executive Gravitas & Communication: Exceptional ability to command a room of C-suite executives, transforming dense, highly technical data structures into high-impact strategic narratives that drive organizational change