Head of Marketing (United States)

Join Nexo, a leading company in the crypto and finance industry. As the Head of Marketing for the United States, you will be responsible for local growth enablement, market intelligence, high-net-worth individual acquisition, customer experience optimization, data-driven insights, brand voice adaptation, and brand reputation monitoring. You will thrive in this role if you think independently, act decisively, take ownership, and care deeply about quality and long-term value.

• Act as the strategic link between local market needs and central teams to drive growth.
• Develop personas, targeting strategies, and localized messaging to resonate with high-net-worth individuals.
• Audit key customer touchpoints and collaborate with central teams to prioritize improvements and localization.
• Bias for action, structured thinking, and high editorial standards
• Hands-on crypto user with strong understanding of local crypto culture, media, and terminology
• Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools
• 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market
• Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators
• Ability to help build and mentor small local teams once traction is proven
• Proven experience shaping positioning, messaging, and channel strategy
• Strong stakeholder management - able to align global and local priorities effectively