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Global Employer Brand Lead
Next Insurance · Boston, United States
About The Role
Join ERGO NEXT, a dynamic company undergoing significant change. As the Global Employer Brand Lead, you will be responsible for shaping our employer brand and messaging, managing our presence on various candidate-facing channels, and developing employee storytelling programs. You will also track and respond to external perceptions of our brand and support our presence at events and conferences. This is a foundational role for our Talent Acquisition team, and we are looking for someone with 5+ years of experience in global employer branding or talent marketing.
- Lead the employer brand into one coherent ERGO NEXT story, including messaging, visual identity guardrails, tone of voice, and compelling narrative.
- Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels, including content, cadence, and voice.
- Develop employee storytelling programs and track and respond to how we're perceived externally, including ratings, sentiment, and competitor positioning.
- 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
- Strong writer and storyteller who can also use data to measure success
- Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets
- Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
- Familiarity with Israeli talent market dynamics and workplace culture a plus
- Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US
- Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification
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