Director of Global Brand Experience (Events)

Join Snap Inc. as the Director of Global Brand Experience (Events). In this role, you will lead the vision, strategy, and roadmap for a portfolio of global brand experiences across EMEA and APAC. You will manage a team of brand experience leaders and producers, partner closely with regional international leaders and cross-functional partners, and establish and manage budgets, timelines, agencies, and vendors. You will also define success metrics and measurement approaches for experiences and champion innovative use of creative technology, AR, and Spectacles within experiences.

• Lead the vision, strategy, and roadmap for a portfolio of global brand experiences across EMEA and APAC, aligning them to company-level and marketing priorities.
• Own end-to-end delivery of flagship experiences, from strategy and brief, through creative development, production, on-site execution, and post-event measurement.
• Manage, coach, and develop a team of brand experience leaders and producers across multiple markets, fostering an inclusive, high-performance culture grounded in Snap’s values.
• Experience leading programs that span 2 or more regions (e.g., Americas, EMEA, APAC) or multiple priority markets
• Strong people leadership skills, including building and scaling teams, setting clear expectations, providing coaching and feedback, and fostering an inclusive, collaborative culture
• Strategic thinker with strong creative judgement and storytelling skills; able to connect brand, product, and audience insights into compelling experience narratives
• Exceptional cross‑functional leadership and influence skills; able to synthesize input across Marketing, Product, Sales, AR/Specs, and external partners and drive toward clear decisions
• Track record of partnering closely with executive stakeholders and representing brand experience strategy in senior‑level forums
• Substantial experience leading and managing teams, including managers and/or multi‑disciplinary project teams
• Comfortable working in a fast‑paced, ambiguous environment with evolving priorities, while maintaining a high bar for craft and execution quality
• Substantial experience owning end‑to‑end strategy and execution for large‑scale brand experiences or event portfolios
• Experience in a global brand or experiential leadership role at a technology, social, entertainment, or lifestyle brand
• Significant experience in experiential marketing, brand marketing, event marketing, or a closely related field at a technology, media, entertainment, or creative agency organization
• Strong analytical and problem‑solving skills; able to define success metrics, interpret data and feedback, and translate insights into action
• Deep expertise in experiential, brand, or event marketing — from strategy and creative development through production and on‑site execution
• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical work experience in a related field in lieu of a degree
• Operationally excellent and highly organized; comfortable managing complex programs and budgets across multiple concurrent workstreams and regions
• Ability to travel for events and key internal gatherings, including international travel, as business needs require
• Experience leading experiences that feature AR, immersive technology, or hardware (e.g., AR lenses, Spectacles, interactive installations)
• Experience managing and optimizing multi‑million‑dollar experiential or marketing budgets
• Demonstrated success building repeatable experiential programs, frameworks, or toolkits that scale across regions and teams
• Fluency in additional languages beyond English and/or deep experience working with audiences in multiple cultural contexts