Principal Product Marketing Manager (Ads Platform)

Join Snap Inc. as a Principal Product Marketing Manager for the Ads Platform. In this role, you will lead cross-functional collaboration, act as the voice of the advertiser, develop and execute global go-to-market strategies, define and track KPIs, establish feedback loops, and coach peers and junior PMMs. You will have the opportunity to shape the future of Snap Ads and grow Snap's ad revenue.

• Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high-impact products within Snap’s Revenue Product verticals.
• Develop and execute global go-to-market strategies for new Ads features, owning positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue, and growth at scale.
• Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership.
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams
• Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership
• Strong executive presence with the ability to influence at the highest levels
• Proven leadership in scaling marketing programs and frameworks globally
• Advanced expertise in digital advertising, monetization, and platform strategy
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
• BS/BA degree or equivalent years of experience
• Proficiency in GTM frameworks and strategic narrative development
• Experience leading marketing for advertising or technology products at scale
• Comfortable with data analysis and visualization using tools like Looker or similar platforms
• Ability to translate market intelligence into product direction