Head of User Growth Strategy & Operations
Snap Inc. · Santa Monica, United States
About The Role
Join Snap Inc. as the Head of User Growth Strategy & Operations. In this role, you will define and accelerate the next phase of growth for Snapchat in the US and globally. You will identify high-leverage opportunities across engagement, retention, acquisition, creator ecosystem development, AI-enabled experiences, international expansion, and emerging product surfaces. This position requires a strategic architect and operational owner of company-level growth governance and execution alignment. You will work closely with various teams, including Product, Engineering, Design, Data Science, Marketing, and Operations, to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives.
- Développer et mettre en œuvre la stratégie de croissance à long terme de Snapchat, en identifiant les opportunités d'impact élevé tout au long du cycle de vie de l'utilisateur.
- Diriger les analyses stratégiques qui éclairent la prise de décision exécutive et les priorités de l'entreprise, en collaborant étroitement avec les équipes produit, ingénierie, design, science des données, marketing et opérations.
- Établir, aligner et surveiller les objectifs et le rythme des initiatives de croissance, en assurant la responsabilité de leur réalisation avec les équipes concernées.
- The ideal candidate is a high-judgment, highly hands-on operator who is equally comfortable setting high-level strategy and building executive-level narratives while getting deep into the details of ideation, execution and driving cross-functional alignment
- This role requires driving outcomes through influence: aligning senior stakeholders, evaluating trade-offs, and pushing complex growth initiatives forward without a dedicated execution team
- Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed
- 10+ years of experience in growth strategy, business strategy, product strategy, or a relevant cross-functional role at a consumer technology company
- Exceptional executive communication skills — ability to synthesize complex, multi-stakeholder inputs into a clear, coherent narrative for senior leadership and investors
- Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non-obvious insights that inform product and investment decisions
- Demonstrated ability to own complex, ambiguous workstreams and translate them into structured plans with clear goals, measurement, and accountability
- Experience working cross-functionally across Product, Engineering, Finance, and Go-to-Market teams to drive measurable outcomes
- Bachelor's degree or equivalent years of experience
- Global market development instincts, with an understanding of geo-specific monetization dynamics, UX constraints, and growth cost structures
- Experience driving company-level growth programs with direct visibility to C-suite or executive leadership
- Proven ability to drive accountability across senior cross-functional stakeholders without direct authority
- Comfort operating across both strategic and executional domains — from board-level narratives to hands-on campaign tracking and performance optimization
- Strong analytical judgment; comfortable using data to size opportunities, evaluate trade-offs, and drive decisions
- AI-first builder mindset with hands-on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production-ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles
- Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade-offs between growth investment and business efficiency
- Experience at a large-scale consumer technology or social platform with direct responsibility for or influence over DAU/MAU growth systems, including engagement, retention, acquisition, and reactivation loops
- Proven track record working on or shaping product-led growth mechanisms (e.g., notifications, feed/recommendation systems, onboarding, re-engagement flows, and lifecycle messaging) with measurable impact on user growth and engagement
- Deep familiarity with growth experimentation at scale, including A/B testing frameworks, iterative product optimization, and performance analysis to drive decisions across product and business trade-offs
- Experience partnering with Data Science, Product, and Engineering teams to design, evaluate, and operationalize growth experiments and measurement frameworks
- Prior experience working directly with senior leadership, Investor Relations, and Finance on defining, interpreting, and communicating core company growth metrics (including DAU/MAU) and external-facing growth narratives such as earnings materials
- Demonstrated experience with market expansion or geo-strategy, including balancing growth investment across high-ARPU and emerging markets and understanding regional monetization and engagement dynamics
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