Marketing Manager (Specs)

Join Snap Inc. as a Marketing Manager for SPECS, where you'll lead key brand and go-to-market initiatives, shape content strategy, and drive collaboration across cross-functional teams. You'll have the opportunity to make a significant impact on the brand's presence in both the U.S. and global markets.

• Lead and drive key brand and go-to-market initiatives for SPECS, ensuring alignment with business goals.
• Translate product capabilities and audience insights into compelling brand storytelling and marketing programs.
• Manage budgets, agency partners, and external collaborators, tracking and reporting on campaign performance.
• The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures, audiences, and moments
• You are efficient, independent, resourceful, and highly collaborative, with strong judgment and a clear point of view
• You are comfortable operating in a fast-moving, ambiguous environment, managing multiple work-streams and stakeholders at once, and balancing strategic thinking with hands-on execution
• You bring experience across categories such as technology, innovation, gaming, or other culture-shaping brands, and are fluent in the software, hardware, and emerging technology landscape shaping the AR category
• Strong cross-functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work
• Leads with a decisive, strategic, big-picture perspective and demonstrates strong judgment in service of the business
• Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer-facing materials
• Strong background in creator, influencer, partnership, and/or culture-led marketing
• Experience working with world-class creative teams, agencies, production partners, and brands people love
• Experience leading integrated brand or product campaigns across multiple channels and touch points
• Strong initiative, attention to detail, and follow-through
• Has contributed to and/or led standout creative storytelling in prior brand marketing roles
• Ability to manage up and cross-functionally with ease, clarity, and ownership
• High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels
• Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity
• Exceptional written and verbal communication skills
• Bachelor’s Degree or equivalent years of experience
• Experience launching hardware products and consumer electronics
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns
• Knowledge of and experience with Snap Inc. products
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels
• Prior AR experience and/or passion for AR, spatial computing, or emerging technology
• Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale
• Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products