Product Manager (Lead Generation)

Join Snap Inc. as a Product Manager for Lead Generation, a critical revenue vertical. You will drive strategy, roadmap, and execution across the full product lifecycle, partnering with internal and external stakeholders. Responsibilities include owning the end-to-end strategy for Lead Gen products, defining Snap's lead generation product approach, and ensuring a high-quality advertiser experience. You will also engage with sales, advertisers, and support to identify challenges and opportunities, and drive informed product decisions through A/B testing and experimentation.

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals.
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment.
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed organization.
• Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
• Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
• Experience working with small medium businesses
• Minimum Qualifications:
• BS/BA degree or equivalent years of experience
• Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
• Experience in lead generation
• 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
• Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org
• Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution