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Senior Marketing Scientist
Snap Inc. · London, United Kingdom
About The Role
Join Snap Inc. as a Senior Marketing Scientist in the Data Science & Insights team. You will leverage massive data sets to deliver actionable insights that drive business value. Your primary focus will be on marketing effectiveness for Small and Medium Customers (SMC) through various strategies and analytics. You will also work closely with Product and R&D teams to identify and scale new solutions. This role offers a comprehensive benefits package, including generous time off, medical coverage, and a 401(k) plan.
- Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions.
- Lead measurement, research, and learning plans for key verticals, in support of their media objectives and the long-term growth of the business.
- Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team.
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem
- Experience defining, developing, and leading projects across multiple cross-functional teams
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
- Ability to structure and conduct analyses to generate insight and recommendations
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Ability to communicate effectively with senior and executive stakeholders internally and externally
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
- 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
- Bachelor’s degree in a quantitative or business field or equivalent years of experience
- Experience with ads measurement
- Advanced degree in business, math, economics, engineering or a related field
- Experience in negotiating and writing SOW and contracts from a preferred procurement perspective
- Direct work experience with top performance or brand advertisers
- Experience building and influencing client or partner relationships
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