Small and Medium Customers Marketing Lead

Join Snap Inc's global Small and Medium Customers (SMC) organization as the Small and Medium Customers Marketing Lead. In this role, you will develop and execute messaging and creative strategies for sales enablement materials, own the customer-centric content strategy, and lead content creation with design, web development, and copywriting teams. You will also stay ahead of industry trends and continuously improve internal and external-facing sales enablement content. The ideal candidate has 8+ years of experience in building and creating marketing content, a strong understanding of the media or digital advertising industry, and a passion for change and creativity.

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights.
• Own and develop customer-centric content strategy that directly supports SMC’s global revenue programs, and lead content creation with design, web development, and copywriting teams.
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys.
• The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material
• Understanding of what type of education resonates for different audiences
• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Ability to consistently uplevel content, while keeping in mind business goals
• High comfort with data driven decision making and ability to translate data into actionable content recommendations
• Experience or familiarity in working with the media or digital advertising industry
• Experience with tools Google Analytics and Figma is a plus
• Experience leading internal creative design and web development teams
• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content
• Direct experience with hands on sales enablement content creation
• Passion for change, Snapchat, and creativity!