Staff Product Manager (Advertiser Recommendations & Incentives)

Join Snap Inc. as a Staff Product Manager for the Advertiser Recommendations & Incentives platform. In this role, you will own the strategy, roadmap, and execution for Snap's advertiser recommendations platform, working across all advertiser segments. You will build data-backed recommendations, treatments, and incentives to drive action and growth, and collaborate with various teams across the ads stack. This position offers a comprehensive benefits package, including generous time off, medical coverage, and a 401(k) plan.

• Ownership of the strategy, roadmap, and execution for Snap's advertiser recommendations platform, including building data-backed recommendations and incentives.
• Collaboration with cross-functional teams to ensure recommendations and incentives are integrated with workflows and data infrastructure.
• Utilization of A/B testing, experimentation, and data analysis to evaluate recommendation quality and drive continuous improvement.
• Ability to drive projects from strategy through to execution, balancing long-term vision with near-term delivery
• Experience working across advertiser tiers, particularly SMC
• Experience building recommendation, nudge, or personalization systems — with an ability to think through relevance, timing, and impact at scale
• 8+ years of experience in consumer or digital advertising products, with part of that experience in advertiser-facing or growth products
• Strong data fluency, including hands-on experience with SQL
• Proven ability to collaborate across product, engineering, data science, and go-to-market teams in a complex, matrixed organization
• Strong understanding of the digital advertising ecosystem, advertiser lifecycle, and the levers that drive campaign performance and advertiser retention
• BS/BA degree or equivalent relevant experience
• Excellent communication and influence skills, with the ability to drive alignment across stakeholders at all levels
• Systems thinking across advertiser segmentation, data infrastructure, and product surfaces — with the ability to connect signals across the full advertiser journey
• Experience working on data-backend ad platform products
• Strong analytical skills with experience using data and experimentation to inform product decisions
• Revenue-focused mindset with a track record of building products that drive measurable advertiser and business outcomes
• Familiarity with CRM systems and how sales and AM workflows intersect with product data (e.g., Salesforce integration)
• Experience working at the intersection of product and go-to-market, with meaningful exposure to sales or account management workflows
• Experience building advertiser-facing recommendations, alerts, or performance intelligence products