Director of Marketing (Enterprise AI)

Join Handshake, a leading company in the AI industry, as the Director of Marketing for our new Enterprise AI line of business. In this founding marketing role, you will be responsible for positioning, technical narrative, and sales partnership. You will work directly with company leadership and have the autonomy to build the Enterprise AI motion from the ground up. This is a high-ownership opportunity with the potential for growth into a team leadership role.

• Positioning and messaging end-to-end, defining the ideal customer profile, building the competitive narrative, and standing up the messaging architecture.
• Building sales enablement from scratch, including pitch decks, battlecards, and objection handling, for a sales team currently working without existing collateral.
• Partnering on the front line with sales and a deployment strategist/solutions architect, joining demos and discovery calls to close knowledge gaps in real time.
• 7+ years in B2B marketing with a strong product marketing foundation — this is a PMM-first role, not a generalist growth or demand gen seat
• Strong writer and storyteller who gets fluent in genuinely technical material fast
• Experience partnering with enterprise sales in a high-ACV, complex technical sales motion — comfortable joining live demos and discovery calls, not just producing materials from a distance
• Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers
• Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company
• Operates independently with real agency in ambiguous, fast-moving environments — this team is early and self-directed, without a lot of hand-holding infrastructure yet
• Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup
• Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market