Senior Manager of Audience & Program Marketing

Join Darktrace, a leading cybersecurity company, as a Senior Manager of Audience & Program Marketing. In this high-impact role, you will lead global customer marketing programs, events, and targeted go-to-market initiatives. You will design and execute customer programs and experiences, ensuring strategic alignment and collaboration across marketing functions and customer success teams. You will also own and scale Darktrace's global customer event portfolio and drive pipeline creation and acceleration for defined audience segments. This position requires a data-driven mindset, excellent project management skills, and a proven track record in B2B marketing.

• Develop and execute targeted marketing programs to deliver pipeline, meetings, and exceptional customer experiences.
• Own and scale Darktrace’s global customer event portfolio to strengthen technical engagement and create pathways to customer advocacy.
• Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product, and executive leadership.
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
• Bachelor’s degree in marketing, business management and/or communications
• Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset
• Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates
• Handson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
• Willingness to travel up to 30%
• Proven track record driving pipeline and influencing sales outcomes
• Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners
• Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities
• Experience with ABM, field marketing, events management, and integrated demand gen
• Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus
• 5+ of B2B marketing experience, with at least 3 years in technology companies