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Senior Creative Director

Hypebeast · New York, United States

External listingfull-time4 days ago

About The Role

Join Hypebeast, a leading cultural and creative agency, as a Senior Creative Director. In this role, you will lead creative ideation, strategy, and execution for client pitches and campaigns in the US. You will also develop our creative network across the country. Your responsibilities will include overseeing the creative development and execution of culturally-rooted campaign proposals, managing inter-departmental relations, and ensuring productions meet Hypebeast's storytelling, visual, and cultural standards. You should have 10+ years of experience leading creative teams, a strong command of Adobe Creative Suite, and a deep understanding of youth culture centered around the Hypebeast space.

  • Lead creative ideation, strategy, and execution for client pitches and campaigns in the US, while developing the creative network across the country.
  • Oversee the creative development and execution of culturally-rooted campaign proposals that win business, and manage the end-to-end process of creating cultural or strategy-driven pitches.
  • Mentor and lead a team of Senior, Midweight, and Junior Creatives, collaborating with in-house and freelance designers, copywriters, and production teams.
  • A player and a coach: somebody that can roll up their sleeves to ideate, pitch, and execute when needed, but also able to lead at a distance while providing guidance and direction
  • A confident, capable leader who thrives on diverse creative challenges in a fast-paced environment
  • A connoisseur of culture, an eye for visual trends, and an insightful, strategic, approach to projects
  • Proven leadership in executing world-class creative projects with teams of various sizes resulting in a variety of outputs
  • Deep understanding of all facets of the creative lifecycle from pitch to production to post and how teams contribute to them
  • 10+ years of experience leading creative and creative teams at a culturally relevant brand, platform, publisher, or creative/media agency
  • Production & Deck Craft: Exceptional storytelling and deck presentation skills, with the ability to seamlessly blend AI-generated assets with polished design to pitch and win business
  • AI Literacy & Integration: Fluent with generative AI platforms across image, video, and copy to accelerate concepting, rapid prototyping, and campaign visualization
  • Wide understanding and affinity with the various platforms Hypebeast operates on, both established and emerging
  • Creative Craft: Strong command of Adobe Creative Suite and core design and production fundamentals, the craft that turns concepts into finished, premium work
  • Keen awareness and passion for Hypebeast’s/Hypemaker’s cultural space. Be an ambassador for the brand
  • A confident communicator and leader who’s able to foster and direct talent
  • Solid understanding/experience of production costs and industry standards to help manage expectations both internally and externally
  • A strong understanding of youth culture centered around the Hypebeast space including relevant talent, brands, trends, publishers and platforms
  • A portfolio of successful creative work in a diverse range of formats and sectors

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