Creator & Influencer Marketing Lead

Join Perplexity as the Creator & Influencer Marketing Lead, where you will define and execute our entire creator and influencer marketing strategy. In this senior role, you will manage large-scale campaigns, negotiate contracts, and drive conversion and engagement. You will also build a community of creators and work cross-functionally with various teams. This position is ideal for an autonomous, high-output operator with a track record in creator/influencer or performance marketing.

• Lead and manage the entire creator and influencer marketing function, from strategy development to execution of large-scale campaigns.
• Own the execution of campaigns involving 100+ creators and multi-million-dollar budgets, ensuring alignment with company priorities.
• Build and maintain relationships with creators, turning them into a genuine community and long-term advocates for Perplexity's products.
• This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity
• Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
• Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
• Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
• Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
• Hands-on experience building tools / solutions with AI
• Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
• Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
• Experience working with consumer technology products
• Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
• An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube