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Product Marketing Manager (API)

Perplexity AI · United States

External listingfull-timeabout 2 months ago

About The Role

Join our team as a Product Marketing Manager (API) and take on the challenge of transforming complex product capabilities into a clear market narrative. You will drive API product adoption, build and manage developer campaigns, and ensure successful product launches. Your deep understanding of developers and the market will guide your efforts, and your technical fluency will allow you to engage with engineers and product managers effectively. With 7+ years of experience in product marketing, you will have the opportunity to make a significant impact in a high-growth technology company.

  • Transform complex product capabilities into a clear market point of view, defining target audience and competitive advantages.
  • Drive API product adoption by owning key metrics and building programs to increase signups, activation, and revenue.
  • Plan and run integrated marketing campaigns across various channels, defining the brief, commissioning assets, and reporting on performance.
  • Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams
  • Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook
  • Extreme comfort delivering clarity in high-velocity, ambiguous environments
  • Deep familiarity with the rules of traditional marketing with an interest in breaking them
  • Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs
  • 7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches
  • Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance
  • World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence

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