Creative Strategist

Join Rocket Money as a Creative Strategist, where you'll lead creative experimentation to drive performance across digital acquisition channels. You'll collaborate closely with the creative team, conduct in-depth performance analyses, and stay ahead of industry trends. This high-impact role offers unlimited PTO, health benefits, and opportunities for learning and development.

• Conduire la feuille de route d'expérimentation créative pour améliorer les performances des canaux d'acquisition numérique de Rocket Money.
• Collaborer étroitement avec l'équipe créative pour concevoir, mettre en œuvre et optimiser des expériences créatives, en recommandant des approches de test.
• Effectuer des analyses approfondies des performances créatives, en traduisant les données en recommandations claires et exploitables.
• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency
• Familiar with creative testing platforms and optimization across paid social channels
• A curious problem solver who challenges the status quo and uses data or experiments to uncover insights
• Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins
• Strong communicator and collaborator, aligning teams on testing strategies and optimization plans
• Expertise in mobile app user acquisition; web acquisition experience is a plus
• Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies
• Excellent project management skills, balancing multiple creative projects and experiments