Senior Data Analyst (Growth Marketing)

Join Rocket Money, a leading financial technology company, as a Senior Data Analyst in the Growth Marketing team. In this role, you will leverage your analytical skills to drive data-informed decision-making, measure performance across online channels, and optimize marketing investments. You will work closely with cross-functional teams, including Growth Marketing, Data Engineering, and Analytics Engineering. The position offers a range of benefits, including health, dental, and vision plans, unlimited PTO, and a 401k matching program.

• Collaborate with the Growth Marketing team to drive data-informed decision-making and evaluate marketing investments against core business metrics.
• Build and improve analytics reporting and processes, work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics.
• Analyze marketing experiments, including ad hoc analysis of ad platform testing, and proactively identify new insights and recommendations.
• You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model
• 2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization
• You have experience with product, CRM, or marketing experimentation design and measurement
• You’re comfortable with applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc
• Strong cross-functional communication skills and ability to influence stakeholders and business decisions
• 5+ years of experience in data analytics or related roles
• 2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)
• You understand what is possible, and what the limitations are, of marketing measurement and attribution. You enjoy the challenge of balancing rigor with the realities of the business
• We encourage you to apply even if you don't meet all the criteria listed, especially the preferred qualifications. We want to hear from candidates who bring diverse perspectives and experiences, even if your background doesn't align perfectly with every requirement listed
• You have experience with our stack (BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git)
• You’re familiar with Agile process/Sprint cycles
• You have experience in mobile app analytics
• You have a genuine interest marketing attribution and technology including keeping up-to-date with emerging trends in the marketplace