Global Content Marketing Manager

Join Freightos, a leading technology company in the logistics industry, as a Global Content Marketing Manager. In this role, you will lead the content strategy and acquisition initiatives across multiple products and audiences. You will collaborate cross-functionally with various teams to drive measurable business impact and optimize content performance. This is an exciting opportunity to make a significant impact in a fast-paced environment.

• Lead the development and execution of a comprehensive global content strategy that aligns with business goals and drives pipeline generation.
• Collaborate cross-functionally with various teams to ideate, launch, and optimize integrated go-to-market campaigns across multiple products and audiences.
• Track, analyze, and optimize content and campaign performance through data-driven insights, and implement AI-driven content workflows to scale production.
• Experience managing editorial planning across multiple products, audiences, or regions
• Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams
• Strong analytical mindset with experience measuring performance and optimizing based on data
• 5+ years of experience in content marketing across different products, audiences and regions
• Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution
• Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies
• Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus)
• Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition
• Proven experience developing and executing strategic multi-channel content and acquisition programs
• Strong project management and prioritization capabilities in fast-paced environments
• Self-starter mentality with strong ownership and accountability
• BA in marketing, business, communications, technology or similar areas
• Background in thought leadership, executive positioning, or strategic storytelling
• Proven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data
• Experience leading integrated GTM launches or portfolio-level campaigns
• Familiarity with SEO strategy, conversion optimization, and experimentation methodologies
• Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools
• Familiarity with project management tools (such as Asana)
• Basic video editing skills using platforms such as Descript