Demand Generation Manager

Join Favikon as a Demand Generation Manager, where you'll turn our existing attention and prestige in the creator economy into qualified enterprise meetings. You'll rebuild our content engine, run account-based marketing on our top 200 enterprise accounts, build our marketing automation stack, and own the MQL to SQL handoff with the sales team. The ideal candidate has 3-4 years of B2B SaaS demand generation experience, understands influence marketing intimately, and is comfortable owning the funnel end-to-end.

• Rebuild the content engine to focus on buyer intent and AI search visibility, rather than vanity rankings.
• Run Account-Based Marketing (ABM) on the top 200 named enterprise accounts and integrate it with existing strategies.
• Build the marketing automation stack that feeds qualified meetings to sales, and own the MQL to SQL handoff.

**Who I'm looking for**

You've spent at least three to four years operating B2B SaaS demand gen at a scale-up where the team was small and the stakes were real. You can run a Hubspot or Salesforce flow without help. You think in ICPs, buyer journeys, signals, and channels, not in vanity metrics. And here's the non-negotiable: you understand influence marketing intimately. You know how a Head of Influence at WPP or a brand team at L'Oréal actually evaluates and runs a creator program. You've worked at an influence platform (Skeepers, Primetag, Modash, CreatorIQ, Captiv8, Tagger), at an influence agency (Tanke, Open Influence, Whalar), or as the influence lead inside a brand or media group. If you can't have a 20-minute conversation with our ICP about their actual problems, this isn't the role.

You're hands-on, scrappy, data-honest, comfortable owning the funnel end-to-end. AI-native is a real plus, because enterprise buying journeys now start with a ChatGPT or Perplexity query before they ever reach our site.