Marketing Operations Manager

Join Mixbook as a Marketing Operations Manager, where you'll enable the Growth Marketing organization to execute faster, measure more accurately, and scale with confidence. You'll connect marketing strategy with technology, data, processes, and cross-functional partnerships to support effective campaign execution, experimentation, product launches, and business decision-making. This role requires strong project management skills, experience with marketing technology platforms, and the ability to translate business requirements into technical specifications.

• Assurer la continuité opérationnelle de l'écosystème technologique marketing et de commerce électronique de Mixbook, en veillant à ce que les systèmes, les données et les processus soient connectés, fiables et évolutifs.
• Évaluer, mettre en œuvre et optimiser les plateformes et les intégrations marketing en partenariat avec les responsables de canal, en établissant des gouvernances, des documentations et des meilleures pratiques.
• Traduire les exigences du marketing de croissance en spécifications techniques claires pour les équipes d'ingénierie et de plateforme, et coordonner les mises en œuvre de la technologie marketing.
• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices
• Experience supporting cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product
• Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously
• Experience supporting major product launches or cross-functional growth initiatives in a fast-paced consumer business
• Experience validating marketing data using structured queries
• Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms
• Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without direct authority
• Familiarity with APIs, system integrations, and marketing data pipelines
• Experience with mobile app attribution, deep linking, and app event tracking
• Working knowledge of marketing privacy, consent, and customer data governance requirements (e.g., GDPR, CCPA, CAN-SPAM)
• Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency
• Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows
• 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations
• Experience supporting DTC, ecommerce platforms (e.g. Shopify)