Brand Experience Lead (Los Angeles)

Join Glossier as the Brand Experience Lead in Los Angeles, where you will define the brand's cultural presence in the city. You will be responsible for creating in-store activations, events, and experiences that deepen community engagement and drive cultural relevance. This role requires a deep understanding of Los Angeles culture, exceptional taste, and a proven track record in experiential marketing. You will work closely with various teams to ensure a cohesive approach to experiential strategy and build authentic relationships within the community.

• Define and execute the experiential vision for Glossier's LA flagship, reimagining how physical retail builds community and drives cultural relevance.
• Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap.
• Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across LA.
• 6-8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture-driven industries
• Deep connectivity within Los Angeles culture, with existing relationships across creative communities spanning food, art, fashion, music, wellness, design, and emerging talent
• Demonstrated track record of building and being active in communities
• Exceptional taste level and cultural intuition - someone who naturally discovers what’s next, understands why it matters, and can translate cultural signals into a brand experience
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
• Resourceful builder who can move fluidly between big-picture cultural strategy and hands-on execution. Equally comfortable developing a year-long vision and being on-site making the details happen
• Analytical mindset with the ability to translate results into actionable insights
• Strategic thinker and creative collaborator who can drive alignment across diverse teams
• Comfortable working hybrid out of the Glossier LA office
• Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving
• Highly organized and detail-oriented, with strong time management skills
• Excellent communication and cross-functional project management skills