Director of Product Management

Join our team as the Director of Product Management for the U.S. Market. In this high-impact role, you will shape the self-serve advertising experience for SMBs and agencies. You will own the product roadmap, drive activation and adoption metrics, define the self-serve experience, and shape the AI-first product experience. You will work closely with our GTM, PMM, and Engineering teams and report directly to the Head of Product, Accelerate.

• Own the Self-Serve Product Roadmap Through Market Expertise, driving product direction based on structured, prioritized market input.
• Drive Activation, Adoption, and PLG Metrics, owning the product-led growth layer end to end and defining what a genuinely self-serve experience looks like.
• Shape the AI-First Product Experience by identifying where Accelerate's AI capabilities genuinely reduce complexity for advertisers and agencies.
• A Communicator Who Bridges Market and Engineering: You can take what you hear from a U.S. advertiser or agency and translate it into product direction that an engineering team in Bangalore can act on. You are as effective in a client discovery call as you are in a technical product review
• Broad Knowledge of Digital Advertising Products: You have a strong working knowledge of how advertising products are structured across major platforms, how different advertiser types use them, and how priorities vary by business size, vertical, and objective. You bring this as market fluency, not a technical checklist
• 8+ Years of Product Management Experience: Your background spans ad tech, MarTech, or a performance marketing platform, with a strong track record of owning market-facing product surfaces. Experience at a self-serve advertising platform or agency-focused SaaS product is strongly preferred
• Deep Fluency in the Digital Advertising Ecosystem: You have worked closely with or within both SMB advertisers and agencies, and you understand how each operates: how they evaluate platforms, manage campaigns, and make decisions. You are equally comfortable speaking with a business owner running their own ads as you are with an agency managing accounts at scale
• Proven Self-Serve and PLG Product Experience: You have built or meaningfully shaped a self-serve B2B product and have owned product-led growth metrics: activation rate, time-to-first-value, feature adoption, and retention. You know the difference between a product that works with a CSM alongside it and one that truly works on its own — and you have closed that gap before
• AI-Native Product Thinking: You have shipped AI-powered features, and you understand the craft: designing for AI output variability, building user trust in AI-driven experiences, and knowing where AI reduces friction versus adds noise. You apply AI natively in your own workflow and can engage meaningfully with an AI engineering team on product trade-offs